Sunny Beach is an extremely popular destination among both Bulgarians and foreigners. The seaside resort offers a wealth of accommodation options, daytime and nighttime entertainment, and delicious food. It is one of the largest and most visited resort areas in the country.
Here, you can find tourists from Russia, Romania, Ukraine, Sweden, Norway, and other countries. Most often, they choose an all-inclusive hotel near the beach in Sunny Beach.
Why Do Tourists Choose Sunny Beach?
Apart from being one of the most famous Bulgarian resorts, it is fully equipped with everything needed for an unforgettable holiday. Prices are also quite attractive for tourists. A huge number of hotels, guest houses, and aparthotels have been built here. Foreign visitors generally prefer 4-star all-inclusive hotels, while Bulgarian tourists tend to choose 3-star accommodations.
Conditions
The amenities are excellent. In addition to the comfort of staying in a beachfront hotel in Sunny Beach, guests can enjoy a great variety of restaurants. The city center is vast and extends all the way to the coastline. It’s dotted with shops where tourists can buy food, beach accessories, and even household items. There are also tents offering temporary tattoos and balloon twisting.
The beach strip is over 10 kilometers long and up to 60 meters wide in some areas. The climate is pleasant, with average July temperatures of 22–23°C. The beaches are clean and well-maintained, equipped with umbrellas and loungers for hotel guests. The sand is fine and soft to the touch. A portion of the beach is free to access. In 2021, Sunny Beach was awarded the prestigious “Blue Flag” eco-label.
There are first-line all-inclusive hotels offering discounts for 5-night stays, which include full board. Additionally, the package often includes unlimited alcoholic and non-alcoholic beverages.
Entertainment
Many clubs are open for international guests. Sunny Beach is famous for its vibrant nightlife. International DJs often perform here, attracting young crowds. The resort boasts around 15 nightclubs, many of which feature large open-air areas. Their capacity is significant, allowing everyone to take part in themed parties that include foam nights, body art, and more.
In addition to leisure, the resort also supports business tourism. Some hotels feature large conference halls equipped with everything necessary for business events.
Waterparks are a major attraction for thrill-seeking tourists. They offer slides up to 20 meters tall, turbulent rides, free-fall drops, multi-slides, extreme experiences for the daring, and more. Some of the popular hotels in the resort include their own waterparks, ensuring fun for both children and adults.
Foreign Visitors
Sunny Beach is also a magnet for many British tourists, especially during early booking promotions. They are passionate travelers. Another strong tourist stream comes from Central Europe.
Studies show that during early booking periods — at the end of May and the beginning of June — holiday prices are significantly lower, with discounts reaching up to 55%. Foreign tourists primarily seek all-inclusive holidays in Bulgaria, and it’s easy to see why: they don’t have to worry about any logistics during their stay. At any time, they can explore neighboring resorts, visit attractions, and discover new experiences.